About Sugowear

Where effortless style meets timeless confidence.

At Sugowear, we believe that the right accessory doesn’t just complete your outfit, it transforms how you feel.

Born from a love of detail and a passion for everyday elegance, Sugowear was created to help women express their style with simplicity, polish, and confidence. We specialize in beautiful, well-crafted belts that are as versatile as the women who wear them, designed to fit your lifestyle, flatter your shape, and elevate your wardrobe.

Whether you're dressing up for a meeting, styling your favorite jeans, or pulling together a look for date night, we’re here for the moment you say, “This feels right.”

Why We Exist

We noticed a gap: women’s belts often fell into two extremes, either overly trendy or purely functional. We wanted to create something different:

Belts that blend timeless design with modern flair

Belts that fit and flatter all sizes, from petite to plus

Belts that make a statement, without saying a word

Our mission is simple:
To help women feel confident, seen, and effortlessly styled, one belt at a time.

Our Values

Style with purpose: Every detail matters. Our accessories are crafted to elevate, not overwhelm.

Quality that lasts: We prioritize durability and comfort without compromising beauty.

Inclusivity: Style should be accessible to every woman, no matter her size or season of life.

Simplicity: We design pieces that make getting dressed feel effortless and inspiring.


A Note from Our Founder

Hi, I’m Susan Gomez, the founder of Sugowear, and like many women, I’ve always believed that how we dress reflects how we feel.

I started this brand because I wanted accessories that didn’t just look good, they needed to feel good, fit well, and help me show up as the most confident version of myself. What began as a search for a belt that could do it all turned into a passion to help other women do the same.

My mission is simple: to create pieces that support your style, honor your shape, and remind you that you’re already enough, the belt is just the bonus.

Thank you for being here. I hope Sugowear becomes a small, beautiful part of your story.

With love and style,
Susan

What’s Next

While we began on Amazon, we’re now expanding to our own Shopify home, a space where we can share more stories, connect directly with our community, and build a brand rooted in personal style, intentional living, and everyday elegance.

We’re just getting started.
And we’re so glad you’re here.

Welcome to Sugowear.
Let’s style your confidence together.